Compassion in World Farming’s strategy is about gaining greater leverage for animals through the power of policy change – whether in corporations, governments or the UN – at the local, national, or global level. We do this by showing the multiple benefits of a fundamental food system transformation for both animals, people, and the future of our planet.

Through our programmes, we are changing the way society views factory farming, paving the way for a major shift in food policy.

We also work to reduce as much animal suffering as possible in the present. We expose the cruelties involved in factory farming as well as the hidden costs of ‘cheap’ meat, dairy, and eggs. We strive for major wins on animal welfare today by persuading food companies and legislators to adopt higher welfare solutions, like wholesale switches to cage-free farming. In this way, many millions of animals will have better lives.

Our programmes aim to unlock even bigger changes tomorrow; helping to reduce animal suffering and creating the climate for a food and farming revolution, a new age of post-industrial agriculture, where the wide range of practical alternatives to factory farming can flourish.

Compassion’s work is powered by a growing social movement of citizens and consumers globally, willing to stand up for a better world for animals, people, and the environment.

Our focus is on achieving massive change by reaching a tipping point where momentum for an end to factory farming becomes unstoppable and animals are truly recognised as sentient beings, reared in ways where they can experience the joy of living.