Our bold strategy calls on citizens, non-governmental organisations (NGOs) and forward-thinking businesses to join a new global movement calling for far-reaching food and farming reforms for the sake of animals, people and our planet.

Creating a Compassionate Future is our most urgent strategy yet and reflects the growing need for action in the face of the escalating climate, hunger and wildlife crises. It makes clear that factory farming is not only the biggest cause of cruelty on the planet, it’s driving all three crises and, without action within this next decisive decade, it will be too late.

We launched our END.IT online platform to harness support from individuals, organisations, and forward-thinking businesses calling on world leaders to urgently transform our food system.

The aim is to build a powerful voice across a broad range of sectors – including health, social justice, environment, food business, conservation, and animal welfare – that world leaders cannot ignore.

Animal welfare is at the heart of our work – focusing on securing better lives for animals farmed now, and influencing those who make or fund policy to embrace a future centred on high welfare, climate- and nature-positive farming.

our strategic framework

The strategy is broken down into three overarching goals which build on the significant successes we have achieved in recent years, including an historic commitment from the European Union to ban cages for farmed animals by 2027.

These goals are:

to achieve a global shift from factory farming to regenerative farming that works with nature and animals
to reduce human reliance on animal products, including by eating less meat, fish, and dairy
to raise a global awareness that good animal welfare is essential for sustainable climate and nature-friendly food.

To achieve these goals, we will focus on the four main actors that hold the key to achieving them – governments, corporates, the United Nations and the finance sector.

We continue to run powerful global campaigns and engage with global and national bodies that have the power to drive change, including the UN, the EU, and governments around the world.

Our engagement with leading and forward-thinking food businesses will help achieve these goals by demanding higher animal welfare and planet-friendly practices in food production.

Another important focus will be influencing financial institutions to shift investments away from factory farming towards nature-friendly and animal-positive farming, as well as the production of alternative proteins like grains, pulses, and cultivated meat.

Help us end factory farming by joining our global movement today.